Marketing
More than advertising on Madison avenue

What is marketing?

Ever bargain to borrow the family car? Convince a co-worker to swap shifts? Or trade a coveted collectible? Then you have inhabited the mighty world of marketing. 

Simply put, marketing is all about making exchanges. In the world of business, it’s about offering something—a product or service, a cause, packaging, reputation, an image or a brand—in exchange for financial compensation. 

But for that to work, companies have to know what customers want, what they’re willing to exchange, and how to move consumers to buy or bestow, volunteer or vote, make a trade, or make a difference. 

And that’s where marketing professionals come in.

What are your career possibilities?

From large corporations to nonprofits—a career in marketing can cut a dynamic curve, offering you endless opportunities to develop your insights, demonstrate your creativity, and drive strategy.

Most majors start in sales, and most marketing sales jobs are selling to other businesses, not the high drama, high pressure realm of consumer sales. Here, you’ll learn the ins and outs of the industry, customers, and competitors, as you pave a career path further into sales or maybe even into strategic planning in marketing research, advertising, brand management, or supply chain management.

And at Kelley Indianapolis, you can turn those career possibilities into proficiencies, right away. 

Located in Indiana’s economic center, you’ll work on real-business projects with real companies—and have access to year-round internships with Indianapolis businesses, nonprofits, and marketing firms. 

What is the job outlook for marketing majors?

There are a lot of ways to enter the marketing field. Sales positions, the most popular and in demand, prove a solid launching pad for a career into marketing, giving a bird’s eye view that can be leveraged into a career in marketing strategy. Marketing research analysts have also been cited by the Atlantic1 and the Wall Street Journal  among the most promising, high-growth, and high-paid jobs for the next 10 years. Other areas are more dependent on the economy.  

What are the degree requirements for marketing majors?

At Kelley Indianapolis, the marketing curriculum covers a broad range of topics, including customer behavior, product development, pricing policies, advertising, sales promotion, and the management of marketing to create profitable businesses. 

From your marketing course work through your internships (and yes, you can intern year-round), from participating in student organizations to taking advantage of Kelley’s alumni network, you’ll have the chance to make your mark, make connections, and make a difference—right away, not years from now.

Meet the Kelley marketing faculty.

You’ll notice something different at Kelley Indianapolis. Open doors. Kelley faculty care about your success—and leverage their expertise and networks to help you open doors and open opportunities.