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Negotiating the Final Examination
David S. Hames
Associate Professor
Department of Management
College of Business
University of Nevada, Las Vegas
Las Vegas, NV 89154-6009
(702) 895-3675
(702) 895-4370 fax
hames@ccmail.nevada.edu
Negotiating the Final Examination
Effective
negotiators are able to make deals, settle disputes or make group
decisions that are desirable or cannot be achieved without the other
party. They are also able to influence the quality of their
relationships, which is particularly important if they remain
interdependent after the outcome is achieved. As such, negotiation is a
critical business skill for employees and managers, regardless of their
functional disciplines.
Numerous role-playing exercises are available for instructors to use to
help students learn how to perform the different facets of the
negotiation process. While many of these exercises are excellent, the
outcomes rarely affect students in a meaningful way. Even if these
outcomes influence their “grade,” the stakes are artificial. The
objectives of this comprehensive negotiation exercise are to enhance
participants’ understanding of and ability to perform the different
facets of the negotiation process when they have a vested interest in
the outcome. It is an appropriate exercise for any class in which the
topic of negotiation is examined.
Background Information
This
exercise begins on the first day of class when the instructor tells
students about the course requirements. Regarding the final
examination, the instructor explains that although he advocates them,
students typically do not like or want to take them. He further
explains that because the negotiation process will be examined in this
course, he is willing to see if they can negotiate an agreement
regarding the final examination rather than making this decision
unilaterally. If the parties agree to have a final examination, its
format must also be negotiated. If they agree to not have a final
examination, they must negotiate how the points initially allocated to
the final examination will be divided among the other evaluation
criteria.
Students are informed that the instructor’s presumption is that they
will take a comprehensive final examination, unless an agreement to the
contrary is negotiated. They are also told when the negotiation will
take place and how much time will be devoted to it, if they accept his
invitation to negotiate the exam. All aspects of the negotiation
process are left entirely to the students’ discretion. This includes
whether they will select classmates to represent them, who will assume
this role if representatives are chosen and their preparations,
including their choice of strategies and tactics. It is helpful to
provide class time, including all or part of the final class period
preceding the negotiation, so that all students may participate in the
group’s preparations.
During
the segment of the course devoted to negotiation, readings, class
discussions and role-playing exercises may be used to introduce students
to the important components of the negotiation process, and to enhance
their abilities to perform them. The topics covered include preparing
to negotiate, negotiating strategies and tactics, the influence of
individual difference variables upon negotiations and organizing
negotiating teams, including the role of representatives. (See the
Appendix for a brief discussion of negotiation strategies and tactics.)
When
the negotiation ends, a debriefing session often proves to be an
excellent learning tool. The instructor invites all students to share
their observations of the negotiation. Successes should be commended
and difficulties should be examined to find ways to improve. Students
should be asked to identify any unexpected occurrences, how they were
handled, and why they opted to handle them in this manner. The role of
the representatives should be addressed, including the difficulties they
experienced, things that their constituents did that made their task
easier, and the issues they faced in managing their constituents prior
to and during the negotiation. Finally, the instructor should share his
observations, including any “stunts” that he pulled, why he did so, and
what the consequences were.
The Negotiation
This
exercise has been conducted in a variety of graduate (MBA) and
undergraduate business classes. The amount of time devoted to it
depends upon the importance of the topic to the particular course. Most
negotiations have lasted between one and three hours. Two were
conducted in the assigned classrooms; all others were conducted in
“neutral” locations, including meeting rooms in the student union or
classroom buildings, or in restaurants located off campus.
The
negotiation should begin with the negotiators sitting where the others
may easily observe the proceedings. Exactly how it begins, and the
direction it takes, depend upon the strategies and tactics that are
adopted by each of the parties. Some generalizations, however, are
possible. Students’ initial behaviors have been somewhat ingratiating,
as indicated by the nature of their “small talk” with the instructor
prior to the actual negotiation, and by their offer of food and
beverages. Debriefing sessions revealed that these efforts were
designed to “help the instructor mellow out,” largely because their only
prior experience negotiating with him exposed them to a very aggressive
negotiator.
In many of
the negotiations, the instructor began by asking questions designed to
assess the team’s preparations, including their readiness to deal with
the unexpected. Examples include questions pertaining to the team’s
authority to make binding decisions, why they accepted the instructor’s
invitation to negotiate the examination, and whether they were selected
as representatives because they were the “best negotiators in the
class.” Negotiating teams that have not prepared well have struggled
with some of these questions. The latter question, for example, has
“strained” the relationship between the negotiators and their
constituents. These questions have not affected negotiating teams that
were well prepared. In fact, well-prepared teams have typically taken
charge of the negotiation from the beginning, thereby precluding the
instructor’s use of these tactics.
Most
negotiating teams have used an integrative negotiating strategy. (This
is a cooperative approach whereby the parties attempt to create mutually
beneficial outcomes.) Poorly prepared teams, however, have been
reluctant to share information with the instructor, largely because they
feared that he would adopt the very aggressive tactics they had
witnessed previously and use this information against them. Others
failed to probe deeply enough to discern the instructor’s true
interests, or they were not sufficiently aware of their own interests to
recognize that there might be different solutions that could satisfy
both parties. These teams had trouble understanding why many of their
offers or counteroffers were rejected, or they began proposing solutions
before the parties’ interests had been identified. Frustrated by the
instructor’s tactics, they resorted to aggressive tactics. These teams
thought the instructor was using a distributive negotiating strategy.
(This is a competitive approach whereby each party attempts to win by
maximizing its share of limited resources.) They did not realize that
he was simply unwilling to compromise his interests. In most cases,
these teams acknowledged that their tactics were probably inappropriate,
given their expressed concern for the relationship and their perceived
lack of bargaining power.
Well-prepared
teams have understood what the instructor was trying to accomplish.
They explored his interests and probed deeply enough to draw accurate
conclusions. They also allowed the instructor to explore their
interests and worked with him to find solutions that would satisfy both
parties. These teams’ negotiations were quicker and less frustrating
for them. They also secured more desirable outcomes.
The
terms of the negotiated agreements have ranged between not taking a
final exam and merely reallocating these points to the other evaluation
criteria, and administering a conventional final exam. In between these
extremes, most agreements modified a project that was already assigned
by including additional requirements.
Evidence of Effectiveness
Student
feedback indicates that the major benefit of this exercise involves
their heightened appreciation for the role assumed by representatives.
Most students (70-75%) have expressed their appreciation for the burden
that representatives carry, especially when their constituents have
diverse goals or ideas about the tactics that should be used to achieve
these goals. (All classes have used negotiating teams consisting of 3-5
representatives.) These students have also noted the benefit of
involving constituents in the preparation phase of the negotiation
process. This exercise has also highlighted the importance of thorough
preparation. Many students (60-65%) have commented that they will
increase their preparations for future negotiations to facilitate their
adaptation to unanticipated behaviors, offers and counteroffers.
Finally, the majority of students (55-60%) have commented about the
value of being patient, and the importance of silence.
Appendix1
The distributive or win-lose
negotiation strategy is appropriate when the parties want to maximize
their share of limited resources. Winning, even if it hurts the other
side, is the aim of distributive negotiators. Their relationship with
the other party is unimportant. When using this strategy, the parties
conceal information about their true settlement points by bluffing,
deceiving, distorting information, or even lying. Distributive
negotiators may be quite aggressive, exploiting any power advantage they
may have. If a party has significantly less negotiating power than the
other, using this strategy is not advised.
The integrative or win-win
negotiation strategy is appropriate when the parties want to find
solutions that satisfy each of their goals. This strategy requires
significant trust and cooperation because the parties must be willing to
share even sensitive information. When using this strategy, negotiators
attack the problem, not the other person. They focus on interests, not
positions. (A position is a possible solution. An interest is the
motive underlying the position – usually an unmet need. There may be
several interests associated with a position.) Integrative negotiators
also invent options for mutual gain. This entails brainstorming
possible solutions that may satisfy each party’s interests. Finally,
integrative negotiators use objective criteria to evaluate these options
and decide which ones should be selected. These criteria are
independent of the will of either party,
1See
Fisher, R., Ury, W. & Patton, B. (1991). Getting to Yes, 2nd.
New York: Penguin
Books.
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