Course Descriptions: Marketing
- M 501 – Strategic Marketing Management (3 cr.)
- An introduction to the process of creating a market-driven organization. Specific topics include marketing strategy, market research and analysis, and the development of products and services, pricing, distribution and promotion. The course employs lecture, classroom discussion, case analyses, and field research projects. For MBA students enrolling in Module 2A.
- M 503 – Applied Marketing Research (3 cr.) P: M 501
- The basic objective of this course is to develop the student's understanding of marketing research as it applies to marketing decision making. The course covers principles of qualitative, experimental and survey research designs, secondary and syndicated data sources, and questionnaire design. The major focus will be on the tools used to properly collect market research information. This course is usually taught Online (ADC course).
- M 506 - Marketing Engineering (1.5 cr.) P: M 501
- This course deals with the concepts, methods, and applications for decision modeling to address marketing issues such as segmentation, positioning, forecasting, new product design and development, advertising, sales force and promotion planning, and pricing. This course will provide skills to translate conceptual understanding into specific operational plans.
- M 511 - Marketing Performance and Productivity Analysis (1.5 cr.) P: M501
- The focus of this course is on developing a comprehensive evaluation of the situation facing a product or product line. Emphasis is placed on assessing recent financial performance, identifying customer-based explanations for changes in performance, assessing the effects of marketing investments, and evaluating emerging customer needs and competitive threats.
- M 513 - Marketing Strategy Simulation (1.5 cr.) P: M501
- A simulation course that creates an evolving market, where future decisions must be made in the context of earlier ones. Results depend on competitors' actions as well as your own decisions. The simulation provides an opportunity to increase skills in matching products and market segments, driving productivity and striving for optimum investment of marketing funds.
- M 550 Customer-Oriented Strategies (3 cr.) P: M501
- Companies increasingly recognize the importance of being customer driven and the role that customer satisfaction plays in maintaining competitive advantage in the marketplace. This course provides students with a rich understanding of how this understanding can help managers make better business decisions. The course covers business-to-business, as well as individual consumer behavior.
- M 590 – Independent Study in Marketing (cr. arr.)
- For advanced MBA students engaged in special study projects. Course admission and project supervision is arranged through the MBA Office and the student's faculty advisor.
- M 594 – International Marketing (3 cr) P: M501
- Emphasizes principles and practices of marketing in the contemporary global environment. The material covers both U.S. and foreign company doing business in various countries around the world. Specifically, the objectives of the course are to provide students with some understanding of similarities and differences in the external marketing environment, different types of risks and challenges in doing business internationally and the implications of all these factors for developing marketing strategies.
M 595 - Special Topics in Marketing: Marketing Tests and Experiments (1.5 cr) P: M501
Marketing tests and experiments are among the most powerful and underutilized market research tools available to the marketing manager. If designed properly, marketing experiments can provide managers with invaluable data on the effectiveness of alternative marketing programs. This course will examine how to design, analyze and interpret marketing experiments, in order to make more data-driven marketing decisions. The class will employ a combination of lecture, cases and a class project.
