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Dena S. Cox
Professional Titles
- Professor of Marketing
- Adjunct Professor of Pediatrics, IU School of Medicine
- Health Behavior Research Fellow
Education:
- Ph.D. Marketing - University of Houston
- M.B.A. University of Houston
- M.A. Microbiology - University of Missouri
- AB University of Missouri
Professional Experience:
- Professor and Lilly Fellow, Indiana University
- Associate Professor, Indiana University
- Assistant Professor, Georgia State University
Professional Interests:
- Consumer buying behavior
- Interventions to increase healthy behavior
- Marketing of medical products and services
- Marketing research
