This enterprise course allows Evening MBA students to gain an immersive learning experience in modern marketing. Students in this Enterprise will provide strategy in the areas of branding, promotion, advertisement and technology.
Innovative Marketing and Advertising Enterprise (IMAGE)
Student Candidates for IMAGE
An ideal candidate for the IMAGE course is someone looking to gain greater insight into the potential career paths within marketing while also gaining hands-on experience that brings the course work to life. Students gain a greater understanding of marketing needs at local marketing firms and learn best practices firsthand from industry experts. Students put their education to work acting as consultants, developing a digital marketing plan and executing the marketing strategy.