Webinar

The Top Misconceptions about Innovation in Healthcare

Tuesday, February 15 at 12:15 p.m. ET

Todd Saxton | Clinical Associate Professor of Strategy and Entrepreneurship, Kelley School of Business

We all know that innovating is hard. There are a number of misconceptions and misunderstandings that make innovation in healthcare even harder.

This session will expose the most important fallacies and offer solutions to drive innovation forward in your organization.

Leading from Wherever You Are

Thursday, May 12 at 12:15 p.m. ET

Barb Cutillo | Lecturer in Management, Kelley School of Business

In order to survive in these turbulent times, healthcare organizations need compassionate, effective and empowered leaders. Some people are recognized as leaders by teammates — even when they don't have "leader" in their job title.

In this webinar, we will cover what it takes to be a leader from anywhere in an organization. You'll gain insights into how to put your leadership approach into action, and you will discover you have what it takes to be a capable leader just as you are.

Drug Development and the Financial Markets

Tuesday, August 16 at 12:15 p.m. ET

Russell A. Rhoads | Clinical Assistant Professor of Financial Management, Kelley School of Business

The drug development process requires years of rigorous testing and analysis before getting to market. This process is also expensive, and many companies use the financial markets to fund it.

In this webinar, we will discuss the various methods of financing the drug development process that are available to firms — along with the pros and cons of these choices.

Leveraging Decision Making to Create Messages that Motivate Patients

Wednesday, November 2 at 12:15 p.m. ET

M. Kim Saxton | Clinical Professor of Marketing, Kelley School of Business

We know from behavioral economics that we can nudge and entice people to take steps to improve their health. Never was the need to motivate patients into healthy behaviors stronger than with the COVID-19 pandemic. And yet, vaccine hesitancy was also unusually high.

In this session, we will review research that helped us understand how to motivate patients, and we'll share how that research was leveraged to motivate families to get their vaccinations. Come prepared to learn how to apply this approach to your own challenges in motivating patients.