HealthBiz: Business Insights and Tips for Healthcare Professionals

As a healthcare professional, you confront tough challenges every day — many that are related to the business of healthcare. Our HealthBiz webinar series translates business theory into practical insights and tips that will help you anticipate and solve healthcare problems. By accelerating your business knowledge, you’ll be empowered to lead better, right away.

Nudging Patients: Applying Behavioral Economics Principles in Healthcare

Wednesday, June 16 at 12:15 p.m. ET

M. Kim Saxton | Emerging Programs Faculty Coordinator and Clinical Professor of Marketing, Kelley School of Business

The latest insights from behavioral science describe the many factors that influence people’s behavior — patients, the public and even healthcare staff. We know people do not process information and make decisions in an optimal fashion. First, we will explore behavioral economics principles that are relevant to healthcare. Then, participants will be able to develop their own “nudge.” In this 45-minutes session, you will learn to:

  • Explain and interpret the principles underlying decision-making
  • Compare the nudging approach to other methods of behavior change
  • Design nudges and decision-tools to help people make better decisions