Learn Tips from Experts

Drug Development and the Financial Markets

Tuesday, August 16 at 12:15 p.m. ET

Russell A. Rhoads | Clinical Assistant Professor of Financial Management, Kelley School of Business

Russell Rhoads

The drug development process requires years of rigorous testing and analysis before getting to market. This process is also expensive, and many companies use the financial markets to fund it.

In this webinar, we will discuss the various methods of financing the drug development process that are available to firms — along with the pros and cons of these choices.

Leveraging Decision Making to Create Messages that Motivate Patients

Wednesday, November 2 at 12:15 p.m. ET

M. Kim Saxton | Clinical Professor of Marketing, Kelley School of Business

Kim Saxton

We know from behavioral economics that we can nudge and entice people to take steps to improve their health. Never was the need to motivate patients into healthy behaviors stronger than with the COVID-19 pandemic. And yet, vaccine hesitancy was also unusually high.

In this session, we will review research that helped us understand how to motivate patients, and we'll share how that research was leveraged to motivate families to get their vaccinations. Come prepared to learn how to apply this approach to your own challenges in motivating patients.

Register here for upcoming webinars.

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