Healthcare professionals confront tough challenges every day — many that are related to the business of healthcare. Our HealthBiz webinar series translates business theory into insights and practical tips that will help you anticipate and solve healthcare administration problems. By accelerating your business knowledge, you’ll be empowered to lead better, right away.
Check out our upcoming 2022 webinars.
Russell A. Rhoads | Clinical Assistant Professor of Financial Management, Kelley School of Business
The drug development process requires years of rigorous testing and analysis before getting to market. This process is also expensive, and many companies use the financial markets to fund it.
In this webinar, we will discuss the various methods of financing the drug development process that are available to firms — along with the pros and cons of these choices.
M. Kim Saxton | Clinical Professor of Marketing, Kelley School of Business
We know from behavioral economics that we can nudge and entice people to take steps to improve their health. Never was the need to motivate patients into healthy behaviors stronger than with the COVID-19 pandemic. And yet, vaccine hesitancy was also unusually high.
In this session, we will review research that helped us understand how to motivate patients, and we'll share how that research was leveraged to motivate families to get their vaccinations. Come prepared to learn how to apply this approach to your own challenges in motivating patients.
We all know that innovating is hard. There are a number of misconceptions and misunderstandings that make innovation in healthcare even harder. This session will expose the most important fallacies and offer solutions to drive innovation forward in your organization.
Increasing the quality of care and decreasing costs for patients can feel impossible – leaving clinical professionals stuck in a system that is broken. In this webinar, we discuss how alternative approaches to care management can inspire actionable ways to improve the healthcare experience for patients.
Dean "Idie" Kesner and Associate Dean Phil Powell analyze examples of executive leadership during COVID-19 and summarize important takeaways for healthcare professionals who want to positively transform the U.S. healthcare system.
The latest insights from behavioral science describe the many factors that influence people’s behavior – patients, the public and even healthcare staff. This webinar explores how nudges in healthcare can be designed by recognizing these factors.
