OneAmerica Foundation Endowed Chair
Professor of Marketing
Adjunct Professor of Pediatrics, IU School of Medicine
As the instructor for the course on Research Tools for Physician Leaders in the Business of Medicine Physician MBA Program, Dena Cox provides the connection between consumer behavior research and healthcare.
“It is very important for physician leaders to understand how behavioral research tools can be used both to inform business decisions and to improve patient care.”
Since earning a master’s degree in microbiology from the University of Missouri, Dena Cox has had a passion for research—her earliest experience as a cancer researcher. Several years and two business degrees later, Cox shifted her focus to consumer research, specifically investigating how people make healthcare decisions.