Clinical Professor of Marketing
Kim Saxton is a marketing strategy professor who believes marketers should make data-driven decisions to improve their effectiveness. She came by her interest in data-driven decisions naturally, with a bachelor’s of science in marketing from MIT, reinforced by an MBA and Ph.D. in marketing from Indiana University. She has published broadly on new data analysis techniques, effective advertising, and the impact of different kinds of promotions.
“At the same time, data should be practical,” explains Saxton. “Good marketers find a way to blend both art and science to be successful.”
Before switching gears to a career in academia, Saxton spent nearly 20 years as a research and marketing consultant, most notably as a marketing strategist for Indianapolis-based Eli Lilly and Company. Since joining the Kelley faculty, Saxton has used her expertise in market segmentation, marketing strategy, and branding to understand healthcare in the classroom, her research endeavors, and consulting.